Candy Goddess
Full-funnel marketing and digital execution for a Swedish candy retail concept — website, email, social, and experiential.
Overview & Role
Account Manager — end to end.
I owned Candy Goddess end-to-end as Account Manager: the website build (UI/UX, wireframes, SEO, and dev collaboration for API integrations), the Klaviyo email program from scratch, social media strategy and content, and an experiential retail pop-up including POS setup and OOH creative.
Every discipline was mine to plan, ship, and measure — one voice across every touchpoint the customer sees.
Website · UI/UX
From wireframe to live storefront.
I led the site from wireframes through UI/UX design, SEO optimization, and API integrations, working directly with the developer to bring it live.
Visit candygoddess.ca →Social Media
Native content, always-on rhythm.
I ran @candygoddess.ca hands-on: shooting product and lifestyle content, editing reels and stills, building a weekly content calendar, and posting stories, carousels, and collabs. I coordinated influencer seeding and UGC, wrote captions that matched the brand voice, and tracked growth and engagement weekly to keep the feed feeling boutique and consistent.
Experiential
Pop-up retail activation.
For the pop-up activation I set up the POS system, ran on-site content creation during the event, and designed the OOH creative used to drive footfall.
- ◆POS system setup & event operations
- ◆On-site content capture (reels, stills)
- ◆OOH creative designed for the activation
Email · CRM
A Klaviyo program built from scratch.
I built the Klaviyo program from zero — welcome, browse-abandon, cart-abandon, post-purchase, and win-back flows, plus a weekly campaign cadence with segmentation and A/B testing.
Results